Web Content Coordinator

Universal Windows Direct - Web Content Corrdinator

Universal Windows Direct is seeking a Web Content Coordinator to join our rapidly growing digital marketing team and achieve our goal of becoming the best home improvement company in the nation. This position will report to and be supported by the Digital Marketing Manager. 

UWD is more than a home improvement company, it is a culture driven corporation that is dedicated to improving the lives of our employees and customers. As the Web Content Coordinator, you will help optimize our website and landing pages ensuring an excellent user experience. This includes but is not limited to owning User Experience (UX), website traffic and lead generation efforts. A successful Web Content Coordinator will create a seamless user experience and keep the website optimized, while working with the Digital Marketing Team to maximize ROI, drive high-intent traffic to social platforms and the website, and help generate quality leads. 

Compensation And Benefits

• Competitive Salary 
• Medical, Dental, and Vision Insurance  
• Supplemental Insurance  
• 401(k), matched by UWD  
• Paid Time Off  
• Hybrid work- 3 days in office, 2 days at home

• Maintains website content and implements front-end website updates, coordinates with graphic designer and web developer for complex website changes
• Manages 2 websites- Universal Windows Direct and The Bath Authority 
• Monitor website performance and develop strategies to improve website traffic and search engine rankings.
• Maintain a thorough understanding of the customer journey and enhance the experience, when possible, through automated touches via appropriate channels and recommend new touchpoints.
• Regularly perform thorough keywords research and highlight new content opportunities
• Identify optimization opportunities to drive higher conversion rates
• Manages and enhances landing pages and lead generation forms
• Assist in content management, A/B test strategy, content optimization, and conversion rate optimization

• Bachelor’s degree in business, marketing, or communications  
• 2-4 years of experience with SEO, digital marketing, or other related field 

Successful Candidates Will Have Experience With  

• Robust understanding of digital marketing and SEO tactics
• Performance marketing, conversion rate optimization, and online customer acquisition 
• Proven success managing and optimizing a website
• WordPress or equivalent web hosting platform
• Website analytics tools (e.g, Google Analytics)
• Strong analytical skills and experience generating performance reports 
• Familiarity with A/B and multivariate experiments with an emphasis on landing pages
• Detail oriented with excellent written and oral skills.
• Ability to work independently and as a team.  
• Problem-solving in a variety of situations.  
• Ability to own projects – making sure they get done correctly and on-time.  

Essential Attributes  

• Driven: Takes a task head-on and isn’t afraid to learn from mistakes  
• Positive: Creates an experience people can’t forget  
• Detailed-orientated: Able to think strategically to respond to business demands  
• Strong communicator: has a proven ability to communicate effectively  

UWD is an Equal Employment Opportunity Employer

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