Retail Marketing Manager/Lead Generation Manager

Great Day Improvements/Your Home Improvement Company

Retail Marketing Manager

Great Base Pay + Monthly Bonus

Your Home Improvement Company, part of the Great Day Improvements (GDI) Family of Brands, is seeking a dynamic Retail Marketing Manager to lead local partnerships, events, and grassroots marketing initiatives that drive high-quality lead generation across our family of brands. This role works closely with senior leadership to develop scalable programs that support growth in all markets.

What You’ll Do

• Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts

• Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers

• Develop and implement replicable local marketing programs and training structures

• Set and track monthly, quarterly, and annual performance goals

• Engage homeowners directly to generate leads and schedule in-home consultations

• Conduct neighborhood marketing in areas with recently completed projects

• Hire, train, manage, and motivate a team of field marketers across multiple locations

• Manage marketing budgets to maximize ROI

• Review and approve payroll entries and updates

• Analyze performance data and identify opportunities for improvement

• Conduct performance reviews and ongoing coaching

• Support content creation, social media initiatives, and company culture efforts

• Assist with corporate marketing projects as needed

What We’re Looking For

• 5+ years of supervisory experience in field marketing, event marketing, or outside sales

• Proven ability to build and scale grassroots marketing programs

• Experience in construction, home improvement, or lead generation preferred

• Strong written and verbal communication skills

• Excellent organizational and time-management abilities

• Budget management and reporting experience

• Ability to lead, train, and inspire field marketing teams

• Comfortable demonstrating products and engaging directly with customers

• Ability to stand and walk for up to 8 hours

• Valid driver’s license, clean driving record, and ability to travel using a personal vehicle

• Flexibility to work retail hours, including evenings and weekends

• Willingness to travel nationally for training, events, and market support as needed

Compensation & Benefits

• Competitive base salary plus monthly bonus

• Medical, dental, vision, and disability insurance

• 401(k) with company participation

• Flexible Spending Account (FSA)

• Additional benefits and growth opportunities

GDI/YHIC is an Equal Employment Opportunity Employer

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