Retail Marketing Manager

Your Home Improvement Company - Retail Marketing Manager

This role champions the Great Day Way, placing customers and people at the heart of every interaction. As the leader for Retail Marketing and event strategy, the Retail Marketing Manager will unify our efforts under one customer-obsessed, people-driven framework to deliver quality leads, memorable brand experiences, and community connection in our territories. As the Retail Marketing Manager, you will be responsible for creating, developing, and managing local partnerships and retail marketing efforts, as well as assisting in event marketing, all focused on lead generation for your assigned location.

Compensation: $55-$60K, Plus Lucratice Bonus Structure

· Engage potential customers and schedule in-home consultations with Sales Representatives

· Develop training programs for existing local staff and new hires

· Hire, train and maintain team of retail marketers across multiple locations

· Manage provided budgets to maximize ROI

· Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager

· Manage and approve payroll entries and updates

· Contribute content social media and company culture efforts

· Evaluate data and results to identify areas of improvement

· Conduct performance reviews with Retail marketing team

· Support Corporate Marketing functions where necessary

· Create and lead a unified retail marketing vision across all brands and divisions.

· Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development.

· 2+ years of supervisory experience in field and events marketing, retail and/or outside sales

· Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing.

· Excellent written and verbal communication

· Strong organizational skills

· Ability to grasp software for lead generation and reporting, oversee budgets and develop reports, lead a team or teams of field marketers and demonstrate products and engage with potential customers

· Must be able to stand and walk for up to 8 hours

· Must hold a valid driver’s license with a clean driving record, and have the ability to travel using a personal vehicle

· Ability to work standard retail hours, including evenings and weekends

· Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend.  

YHIC is an Equal Employment Opportunity Employer

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